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THE UK'S PYLON FOR AMERICAN SPORTS.

You stay up 'til 3 AM. We make sure it's worth it. Guides, Clubs, and Gear for the dedicated British fan.

EXPLORE GUIDES SHOP NOW

THE PLAYBOOK: CUT THROUGH THE NOISE

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How to Watch NFL in the UK

Every channel, every app, every 1 AM kickoff time, explained. Never miss a RedZone again.

How to Watch NBA in the UK

From League Pass to Sky Sports, find the best way to catch every dunk and buzzer-beater.

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Rules Explained for Beginners

NFL, NBA, MLB, NHL - all the rules broken down for UK newcomers to American sports.

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Super Bowl 2026 UK Guide

UK kickoff time, how to watch, best watch party venues, and everything for the big game.

UK FAN MERCH. NOW LIVE.

Original designs for the fans who chose this fandom. 14 products across 7 designs — the 4am kickoffs, the time zone dedication, the insider references.

4AM

4AM Kickoff Club

from £20.99
QUITE INTO
AMERICAN
FOOTBALL

Quite Into American Football

from £19.99
GAME DAY

Game Day

from £19.99
VIEW ALL 14 PRODUCTS

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Tired of Sky Sports ignoring the NHL? Get the latest game alerts, key news, and exclusive early access to our Shop. Delivered every Friday, ready for your UK weekend.